Hello!
I’m Lenne-Ann Orusalu, the creator of Safal KIDS. Since primary school, I’ve been passionate about clothing, fabrics, and sewing. This interest led me to study textile work at Haapsalu Vocational Education Center. Later, I took various knitting and sewing courses, deepening my understanding of product creation and the importance of material quality.
An especially memorable experience was practicing under Mare Kelpman. Her values—top quality, durable materials, small series, and involving local artisans—align with mine. These principles were the foundation of Safal Fashion, established in 2013, focusing on sewn and knitted infinity scarves.
A few years later, upon becoming a mother for the first time, I began realizing my long-held dream of creating a baby clothing collection, leading to the birth of Safal KIDS. Safal KIDS evolves alongside my children, intended as a gift from mother to child, growing just like our relationship and needs in this world.
Comfortable Cuts and Thoughtful Design
I’m committed to ensuring the comfort of clothing for the littlest ones. Before any product goes into production and sales, I thoroughly test it on my own children. I want to be certain it’s genuinely comfortable for both you and your child, no matter their activity.
All our products are made from skin-friendly Oeko-Tex certified fabrics. Many designs are suitable for both boys and girls, making the clothes easily reusable within the family.
If Safal KIDS clothing is no longer needed in your family, you can return them to us. We organize an annual campaign called “Bring Back!”, during which we accept our produced children’s clothing back and find them new owners.
If you feel there’s something missing in our assortment today, please let me know. Developing new products and cuts is both interesting and exciting for me.
Looking forward to new encounters!
Lenne-Ann
