Safal KIDS is strengthening its commitment to sustainability and eco-friendly practices by introducing a buyback program for all its branded clothing. Customers will receive store credit for every returned item.
Following the success of last year’s pilot program, Safal KIDS is now expanding its green initiative by accepting all Safal KIDS garments, regardless of their condition, whether they are worn, outgrown, or no longer in use.
“Last year, we only accepted clean and intact clothes. This year, we welcome back all Safal KIDS products, no matter their wear and tear,” said Lenne-Ann Orusalu, CEO of Safal KIDS.
“We recognize how quickly children’s clothing accumulates and sits unused. With this buyback campaign, we’re giving parents an easy way to earn store credit while contributing to a more sustainable future.”
The “Bring back!” campaign – a win for customers & the planet
This initiative is about more than just clothing – it’s about environmental responsibility.
“Sustainability is at the heart of what we do,” Orusalu continued. “By buying back our own brand’s clothing, we’re offering customers a hassle-free way to recycle, reduce waste, and give these garments a second life. Our goal is to keep textiles circulating longer and minimize fashion waste.”
What can be returned?
All Safal KIDS products – no matter their condition. Clean or worn-out; intact or with signs of use – everything is welcome back into circulation!
How to return?
- Via parcel machine: request a return code by emailing hello@safalkids.ee or messaging us on Facebook or Instagram.
- In person (by appointment): drop off items at our studio store in Tallinn (Kalda 7c), Estonia; call +372 52 42 181 to arrange a visit.
Mark the package with a list of the returned items.
The “Bring It Back!” campaign runs twice a year – every April and October.
Safal KIDS: committed to a greener future
Safal KIDS continues to explore innovative ways to promote sustainability and reduce fashion waste.
We’re proud to work alongside our customers and community to encourage a sustainable lifestyle and minimize our environmental footprint.
Join us in creating a greener future – one piece of clothing at a time!
