{"id":18837,"date":"2021-03-16T22:52:09","date_gmt":"2021-03-16T20:52:09","guid":{"rendered":"https:\/\/safalkids.ee\/safal-kids-synnilugu\/"},"modified":"2025-03-03T13:58:45","modified_gmt":"2025-03-03T11:58:45","slug":"the-story-of-safal-kids","status":"publish","type":"post","link":"https:\/\/safalkids.ee\/en\/the-story-of-safal-kids\/","title":{"rendered":"The story of Safal KIDS"},"content":{"rendered":"

Welcome to our very first blog post!<\/span><\/p>\n

My name is <\/span>Lenne-Ann Orusalu<\/b>, and I am the founder of <\/span>Safal KIDS<\/b>.<\/span><\/p>\n

I have been passionate about clothing, fabrics, and sewing since middle school, and my journey has taken me to the <\/span>Supernoova finals<\/b> and various fashion shows. I graduated from <\/span>Haapsalu Vocational Education and Training Centre<\/b> with a degree in textile work and also have a background in photography from <\/span>Tartu School of Art <\/b>.<\/span><\/p>\n

Over the years, I have taken multiple courses in knitting and sewing, which have helped me understand the importance of <\/span>quality and craftsmanship<\/b> in product design. I also had the opportunity to practice under <\/span>Mare Kelpman<\/b>, whose values align with mine – <\/span>high-quality products, durable materials, small-batch production, and working with local artisans<\/b>.<\/span><\/p>\n

In <\/span>2013<\/b>, I started <\/span>Safal Fashion<\/b>, initially focusing on <\/span>sewn and knitted infinity scarves<\/b>. A few years later, I became a mother for the first time, which allowed me to <\/span>pursue my longtime dream – creating a baby clothing collection<\/b>.<\/span><\/p>\n

My biggest priority is ensuring that children’s clothing is <\/span>comfortable for every activity<\/b>, and as a mother of two, I continuously <\/span>test Safal KIDS clothing on my own children<\/b> before making them available to you. <\/span>Safal KIDS grows with my children<\/b>, evolving just like our relationship and needs do over time.<\/span><\/p>\n

Safal KIDS remains committed to providing <\/span>skin-friendly, eco-tex certified fabrics<\/b>, <\/span>comfortable cuts<\/b>, and <\/span>thoughtful designs<\/b>. Many of our fabrics are <\/span>gender-neutral<\/b>, allowing for easy reuse within the family.<\/span><\/p>\n

I love <\/span>handcrafting<\/b> and enjoy making handmade soaps, candles, and lip balms in my studio – along with selecting fabrics and perfecting new designs.<\/span><\/p>\n

Looking ahead, I plan to <\/span>create many new collections<\/b> and further develop our <\/span>family business<\/b>.<\/span><\/p>\n

\ud83d\udc99 <\/span>Thank you for your support!<\/b><\/p>\n

\u2014 <\/span>Lenne-Ann<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to our very first blog post! My name is Lenne-Ann Orusalu, and I am the founder of Safal KIDS.<\/p>\n","protected":false},"author":3,"featured_media":13929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-18837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/safalkids.ee\/en\/wp-json\/wp\/v2\/posts\/18837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/safalkids.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/safalkids.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/safalkids.ee\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/safalkids.ee\/en\/wp-json\/wp\/v2\/comments?post=18837"}],"version-history":[{"count":2,"href":"https:\/\/safalkids.ee\/en\/wp-json\/wp\/v2\/posts\/18837\/revisions"}],"predecessor-version":[{"id":18839,"href":"https:\/\/safalkids.ee\/en\/wp-json\/wp\/v2\/posts\/18837\/revisions\/18839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/safalkids.ee\/en\/wp-json\/wp\/v2\/media\/13929"}],"wp:attachment":[{"href":"https:\/\/safalkids.ee\/en\/wp-json\/wp\/v2\/media?parent=18837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/safalkids.ee\/en\/wp-json\/wp\/v2\/categories?post=18837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/safalkids.ee\/en\/wp-json\/wp\/v2\/tags?post=18837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}