{"id":18771,"date":"2020-10-22T17:37:28","date_gmt":"2020-10-22T14:37:28","guid":{"rendered":"https:\/\/safalkids.ee\/meist\/"},"modified":"2026-05-06T10:10:22","modified_gmt":"2026-05-06T07:10:22","slug":"about-us","status":"publish","type":"page","link":"https:\/\/safalkids.ee\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_column_text css=”” text_larger=”no” woodmart_inline=”no”]<\/p>\n

Hello!<\/h2>\n

I’m Lenne-Ann Orusalu, founder of Safal KIDS.<\/p>\n

I’m someone who has been fascinated by clothes, fabrics and sewing since primary school. This interest has never been just a hobby – it’s been a natural part of me. This is why I decided to study textile work at Haapsalu Vocational Training Centre, where I gained a solid foundation in both technical and creative skills. <\/p>\n

Later, I continued my education in various knitting and sewing courses, where I grew in my understanding of the importance of material quality and thoughtful production. The more I learned, the clearer it became that a good product always starts with the fabric and its durability. <\/p>\n

My internship with Mare Kelpman left a particularly deep impression on me. Her approach to design – uncompromising quality, durable materials, small production runs and the involvement of local craftsmen – are values that have influenced my own thinking and work to this day. <\/p>\n

Safal Fashionist Safal KIDSini<\/h2>\n

It was from these values that Safal Fashion was born in 2013, with its first products being sewn and woven ring shawls. It was my first step into the world of a brand created with my own hands. <\/p>\n

A few years later, when I became a mother for the first time, my view of children’s clothes became even more personal and practical. I realised very clearly how important it is that clothes are not only beautiful, but also really comfortable, durable and supportive of the child’s everyday life. <\/p>\n

From this need and experience, Safal KIDS grew – the natural extension of my long-standing dream. A brand created from mother to child, growing with my own children and their needs. <\/p>\n

Convenience that’s actually been tested<\/h2>\n

I have always been passionate about the comfort of the smallest people.<\/p>\n

Every Safal KIDS product goes through a real-life test – on my own children – before it goes on sale. This means that I don’t just create clothes as an idea on paper, I make sure they work in real life: <\/p>\n