Privacy Policy

1. General Provisions
1.1. This privacy policy regulates the principles regarding the collection, processing, and storage of personal data. Personal data is collected, processed, and stored by the data controller, Lava OÜ (hereinafter referred to as the Data Controller).
1.2. In the context of this privacy policy, a data subject is a client or any other natural person whose personal data is processed by the Data Controller.
1.3. In the context of this privacy policy, a client is anyone who purchases goods or services from the Data Controller’s website.
1.4. The Data Controller complies with the data processing principles established by legislation, including processing personal data lawfully, fairly, and securely. The Data Controller can confirm that personal data has been processed in accordance with the applicable laws.

2. Collection, Processing, and Storage of Personal Data
2.1. Personal data collected, processed, and stored by the Data Controller is gathered both on paper and electronically, primarily through the website and email.
2.2. By sharing their personal data, the data subject grants the Data Controller the right to collect, organize, use, and manage personal data for the purposes defined in this privacy policy, either directly or indirectly, when purchasing goods or services on the website.
2.3. The data subject is responsible for ensuring that the data they provide is accurate, correct, and complete. Knowingly providing false information is considered a violation of this privacy policy. The data subject is obliged to promptly inform the Data Controller of any changes to the information provided.
2.4. The Data Controller is not liable for any damage caused to the data subject or third parties resulting from the data subject providing false information.

3. Processing of Clients’ Personal Data
3.1. The Data Controller may process the following personal data of the data subject:
3.1.1. First and last name;
3.1.2. Date of birth;
3.1.3. Phone number;
3.1.4. Email address;;
3.1.5. Delivery address;
3.1.6. Bank account number;
3.1.7. Payment card details.
3.2. In addition to the above, the Data Controller has the right to collect data about the client that is available in public registers.
3.3. The legal basis for processing personal data is Article 6(1) points (a), (b), (c), and (f) of the General Data Protection Regulation:
a) The data subject has given consent to the processing of their personal data for one or more specific purposes;
b) Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract;
c) Processing is necessary for compliance with a legal obligation to which the Data Controller is subject; f) Processing is necessary for the purposes of the legitimate interests pursued by the Data Controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, especially if the data subject is a child.
3.4. Processing of personal data according to the purpose of processing:

3.4.1. Purpose: Security and safety Maximum retention period: According to the periods specified by law
3.4.2. Purpose: Order processing Maximum retention period: Three years
3.4.3. Purpose: Ensuring the functioning of e-store services Maximum retention period: Three years
3.4.4. Purpose: Customer management Maximum retention period: Three years
3.4.5. Purpose: Financial activities, accounting Maximum retention period: According to the periods specified by law
3.4.6. Purpose: Marketing Maximum retention period: Three years
3.5. The Data Controller has the right to share clients’ personal data with third parties, such as authorized data processors, accountants, transport and courier companies, and companies providing payment transfer services. The Data Controller is the responsible processor of personal data. The Data Controller transmits the personal data necessary for making payments to the authorized processor Maksekeskus AS.
3.6. When processing and storing the data subject’s personal data, the Data Controller implements organizational and technical measures that ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.
3.7. The Data Controller retains data subjects’ data depending on the purpose of processing, but not longer than seven years.

4. Rights of the Data Subject
4.1. The data subject has the right to access their personal data and review it.
4.2. The data subject has the right to obtain information about the processing of their personal data.
4.3. The data subject has the right to request the correction or completion of inaccurate or incomplete data.
4.4. If the Data Controller processes the data subject’s personal data based on consent, the data subject has the right to withdraw their consent at any time.
4.5. To exercise their rights, the data subject can contact the customer support of the online store at tere@safalkids.ee.
4.6. To protect their rights, the data subject can file a complaint with the Estonian Data Protection Inspectorate.

5. Final Provisions
5.1. This privacy policy has been prepared in accordance with the General Data Protection Regulation (EU) 2016/679, the Personal Data Protection Act of the Republic of Estonia, and other applicable Estonian and European Union legislation.
5.2. The Data Controller has the right to amend the terms of the privacy policy partially or fully by notifying data subjects of any changes via the website www.safalkids.ee.