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Kids clothes and the OEKO-TEX® label – why it really matters

Safal KIDS lasteriided ökotex

If you’re a parent, you know how important it is for your child to feel comfortable, safe, and happy in their wear. We all want kids’ clothes to be not only cute and practical, but also skin-friendly and responsibly made.

That’s where the OEKO-TEX® label comes in – one of the most reliable ways to know that the fabric your child is wearing is truly safe. At Safal KIDS, it’s a core principle we never compromise on.

Kids’ clothes you can trust

Today’s shops and online stores are full of kids’ clothing – colorful, patterned, affordable, and “trendy.” But unfortunately, not all garments are created equal. Some fabrics may contain residues unsuitable for a child’s delicate skin.

This is exactly what the OEKO-TEX® label is designed to address. When you see it on clothing, it means every component – fabric, thread, button, even the label – has been tested for more than 100 harmful substances. It gives you confidence that you’re making a safe and well-considered choice.

What is OEKO-TEX® Standard 100?

OEKO-TEX® is an international organization bringing together 18 independent laboratories worldwide. Its Standard 100 certification is one of the best-known and most trusted textile certifications. It means that any children’s garment bearing this label is:

  • Free from allergenic and toxic substances

  • Safe even for the most sensitive skin

  • Tested at every stage of production

  • Suitable for babies, toddlers, and older children alike

The STANDARD 100 by OEKO-TEX® certificate gives parents peace of mind. It’s an independent, third-party guarantee that a garment has been produced to the highest safety standards. OEKO-TEX® not only checks for substances already regulated by law, but also for many that aren’t yet regulated but could still be harmful.

Why it matters especially for kids’ clothing

Children’s skin is thinner and more sensitive than adults’, so chemicals can absorb more quickly and cause allergies or irritation. Clothing with the OEKO-TEX® label reassures you that fabrics are free from substances that could harm your child’s health. As a parent, you can relax knowing your kid is wearing safe, thoroughly tested clothing.

Safal KIDS – kids’ clothes you can count on

All Safal KIDS collections are made from OEKO-TEX® certified fabrics. For us, style and practicality aren’t enough – we create children’s clothing that’s simple, comfortable, safe, and built to last. Our garments are perfect for everyday wear and stay beautiful even after repeated washes (although we recommend avoiding tumble dryers when possible).

We also produce our clothing ethically and sustainably, in limited quantities. Safal KIDS is the first Estonian brand to offer a buy-back program for children’s clothing – extending each garment’s life and supporting a circular economy.

OEKO-TEX® labeled kids’ clothes – a smart choice for every parent

When choosing kids’ clothes, don’t look only at design or price. Look at the labels too.
The OEKO-TEX® Standard 100 certificate is a solid guarantee that clothing is safe, tested, and responsibly made.

At Safal KIDS, we believe quality, safety, and sustainability must go hand in hand.


Our kids’ clothes:

  • Are OEKO-TEX® certified

  • Are made in Estonia in limited quantities

  • Are suitable even for sensitive skin

  • Are part of a broader circular-economy solution

Make an informed choice and opt for OEKO-TEX® labeled children’s clothing that cares for your child – and for our planet.